News - ReProduct

C2C Holdings Inc is a Make It Right Bronze Partner
Saturday, December 15, 2007

Donation of ReProduct ™ Thank You Cards Helps Create Safe, Healthy Neighborhood in New Orleans

Manhattan Beach, CA, December 12, 2007 – C2C Holdings, Inc. (www.reproduct.net), a leader in the field of renewable product design and sustainable resources, is a Make It Right Bronze Partner.  All donors and third-party gift recipients who opt-in to the paper card option will receive a ReProduct™ thank you card for their donation to help to create a safe and healthy neighborhood in New Orleans 9th.

The company’s ReProduct™ greeting card line, which can include invitations, announcements and other stationery items, give consumers and businesses an innovative and environmentally sound way to efficiently reuse materials.  Inspired by the Cradle-to-Cradle design philosophy, ReProduct™ takes aim at a $7.5 billion market.  First, the ReProduct™ patent-pending greeting card is sent to a friend in the provided, two-way envelope that is printed on the same polypropylene substrate (plastic) as the card.  Once the recipient finishes enjoying the card, he simply places it in the postage paid return portion of the envelope and sends it to Shaw Industries, where 100% of the card is ReProducted into new carpet tiles.

Over the last twelve months, a growing number of top-tier organizations have produced holiday/corporate cards (and even annual reports) using the ReProduct™ method. Cards are also sold on the company’s website and through a direct sales force to corporations, non-profits, and elected officials, among others. Other product development initiatives in the pipeline are also focused on areas where the ReProduct ™ method offers both financially and environmentally superior alternatives to traditional materials and processes.

“2008 gives people an opportunity to make a personal resolution and respect the majesty of the environment without unnecessary cost or waste. Our cradle-to-cradle design philosophy, symbolized by our ReProduct™ greeting card, achieves a powerful goal: beauty without inefficiency. Each product even includes an integrated postage paid method to return the item to its next user. Our partner then uses 100% of the material to create a new product or product component,” says Rich Sootkoos, CEO of C2C Holdings. “This patent-pending program is the first of its kind to truly expand the life cycle of specific brands. Our corporate sponsors recognize this trend, which enables them to produce better and ‘greener’ merchandise.”

A Green Revolution: Greeting Card Abundance

Each year, people send 1.9 billion Christmas and holiday cards to friends and loved ones, the largest card-sending occasion, followed by Valentine’s Day with 192 million greeting cards in circulation. “These numbers are huge and necessitate greater respect for the environment and renewable materials. We need to eliminate waste, which is a serious problem in the paper industry, without compromising quality. Our innovative processes accomplish that goal,” states Karyn Pless, Chief Marketing Officer of C2C Holdings.

For more information, please visit: www.reproduct.net  or contact us at info@reproduct.net.  For sales and partnership opportunities contact: partners@reproduct.net.  For marketing / PR questions contact: marketing@reproduct.net.

About C2C Holdings, Inc.

Based in Manhattan Beach, California, C2C Holdings, Inc. was founded by entrepreneur and philanthropist Bernard J. David. The company uses a licensing model to make its methods available to industrial and consumer-facing businesses. Its first initiative, among many in the pipeline, is focused on the written substrate category, where the company is bringing to market, with a number of partners, greeting cards and other stationery items printed on polymer based materials that can efficiently be reused in other products.

About the Make It Right Project

Hurricane Katrina devastated New Orleans. The slow reaction to the initial emergency and to the ongoing crisis exposed troubling realities about the response capabilities of the American government when the citizens of our most culturally diverse city were in desperate need of help.

When Brad Pitt visited the Lower 9th Ward for the first time after the storm, he was shocked by what he saw: the remnants of people's lives strewn across the streets and an entire neighborhood torn apart and turned upside down. Pitt was even more disturbed by the lack of a clear plan to address the situation. Many were quietly saying there was no chance the Lower 9th Ward would ever be re-built.

In a series of community meetings, residents of the Lower 9th Ward told Pitt about the challenges their community faced, both before and after the storm. The rising cost of energy placed a strain on the low-income households of the neighborhood and residents expressed concern about worsening environmental conditions. Their concerns have been validated by many scientists, who have concluded that climate change is increasing the frequency and strength of hurricanes, resulting in the erosion of wetlands and barrier islands that once protected the coast. The residents of the Lower 9th Ward told Pitt that while their terrible crisis had exposed their vulnerability, Katrina had also created an opportunity: to build something better than what had existed before.

Inspired by the courage and hope of the residents he met, Pitt resolved to do whatever he could to help them rebuild. Just as importantly, he wanted to help recreate and nurture the unique culture and spirit of the Lower 9th Ward, which symbolizes the soul of New Orleans. He understood instinctively that a New Orleans rebuilt without the Lower 9th Ward would never be whole.

He began by working with Global Green to sponsor an architecture competition aimed at generating ideas about how to rebuild sustainably. Pitt worked with local community leaders as well as experts from around the world to develop viable ideas for the Lower 9th Ward. That successful project inspired Pitt's new focus: Make It Right.

The Mission of Make It Right is clear: It is to be a catalyst for redevelopment of the Lower 9th Ward, by building a neighborhood comprised of safe and healthy homes that are inspired by Cradle to Cradle thinking, with an emphasis on a high quality of design, while preserving the spirit of the community's culture. The goal is to accomplish this quickly, so that the first residents can begin returning to their homes as soon as possible.

• The Make it Right core team assembled by Pitt includes experts such as:
• William McDonough + Partners, a world leader in environmental architecture
• Cherokee Gives Back Foundation, the nonprofit arm of Cherokee, a firm that specializes in remediation and sustainable redevelopment of environmentally impaired properties
• Graft, an innovative architecture firm that Pitt has collaborated with on projects around the world 
• Trevor Neilson and Nina Killeen, advisors to the Jolie-Pitt Foundation

This core team is working in tandem with leaders of a local, neighborhood led coalition of not-for-profits, and has expanded to include renowned local, national and international architecture firms, to ensure that the focus on -- and commitment to -- the Lower 9th Ward is demonstrably diverse and reflective of Brad Pitt's dedication to giving this critical neighborhood access to the best expertise available. In short, they are working to "Make It Right."